Negotiation Consulting
for Founders & Startups
We work with founders and teams to negotiate fundraising, customer deals, acquisitions, acquihires, and vendor agreements.
Fundraising
Pitch positioning, investor communications, and negotiating the best terms
Business Deals
From partnerships to customer contracts and beyond
Acquisitions & Acquihires
Navigate complex M&A and talent acquisition deals
Vendor Agreements
Negotiate better terms with suppliers and service providers
From pre-seed to exited founders, we've seen it all.
Our clients are closing deals constantly, but often without the time to strategize an excellent deal while protecting the relationship with the other party.
That's where specialized expertise like ours matters. It's not just about catching what gets missed under pressure, but also making sure you're not leaving value on the table.
Justin Kan
Founder of Twitch
SOLD TO AMAZON FOR $970M
"I sought out Gerta's consult on negotiating a multi-million dollar deal. Her guidance was very thoughtful and advanced, prioritizing my relationship with the other party, taking cultural layers into account I hadn't thought of, and devising a strategy that anticipated multiple moves in advance.
For example, she helped me structure the deal to better align incentives with the other party, and noticed that one of my moves was essentially me negotiating against myself.
I highly recommend working with her."
Andy Chou
CEO & Founder, Ventrilo.ai
RAISED $10M LED BY A16Z · SOLD COVERITY FOR $375M
"When Gerta was working at Ventrilo.ai, she helped negotiate our vendor contracts, including bringing our SOC 2 compliance platform contract down by 33%. She also had a sharp eye for catching nebulous contract terms.
When we were testing out a new and very expensive designer on a 1-month increment, she noticed that their contract asked for a 30-day notice, which meant that they would automatically get a 2-month contract with us despite our verbal agreements.
Gerta's ability to uncover inconspicuous layers of disadvantageous terms protected our business from unnecessary and burdensome spending."
Meet the negotiation experts in your corner.
Gerta Malaj
MIT · Venture Capital · VC-Backed Founder
Gerta is the cofounder of YourNegotiations.com and a negotiations expert with over a decade of experience negotiating million-dollar contracts throughout her career and consulting founders and execs on negotiating business deals. She has trained with world-class negotiators from MIT and Harvard Law School. Her career spans tech (LinkedIn), biotech (Sanofi), venture capital (South Park Commons), building VC-backed startups, and founding startup communities (Inception Studio). She holds a Master's in Logistics Engineering from MIT and a degree in Math from Wellesley College.
Alex Choi
Harvard · Wharton · US Air Force · 3X Founder
Alex is the cofounder of YourNegotiations.com with 10+ years of experience spanning tech, startups, and government. Alex began his career as a US Air Force officer, negotiating defense contracts with aerospace companies. He later led go-to-market for Instagram Stories and Feed Ads, Meta's second highest revenue-generating team, and was an early hire at Alchemy, a hypergrowth blockchain startup. He is also a 3x founder, former military parachute instructor and professional skydiver/BASE jumper, and holds degrees from the US Air Force Academy, Wharton (MBA), and Harvard Kennedy School (MPA).
Schedule a free strategy call
Whether you're a founder dealing with upcoming negotiations, a professional facing B2B deals, or a VC looking to bring negotiation expertise to your firm for your own deals or portco support, book a free strategy call below.
Because every deal is different, engagements are structured after an initial consultation.