We frequently work with founders, teams, and companies to negotiate with vendors, business partners, and customers, and navigate complexities around negotiating business deals, cofounder splits, and more.
Negotiate better terms with suppliers and service providers
Navigate complex M&A and talent acquisition deals
From partnerships to commercial contracts and beyond
Our clients are building and closing deals constantly, often without the time to comb through every clause themselves.
That's where specialized expertise matters. It's not just about catching what gets missed under pressure, but also making sure you're not leaving value on the table and are getting the best possible deal for your company.

Founder of Twitch
(sold to Amazon for $970M)
"I sought out Gerta's consult on negotiating a multi-million dollar deal. Her guidance was very thoughtful and advanced, prioritizing my relationship with the other party, taking cultural layers into account I hadn't thought of, and devising a strategy that anticipated multiple moves in advance.
For example, she helped me structure the deal to better align incentives with the other party, and noticed that one of my moves was essentially me negotiating against myself.
I highly recommend working with her."

CEO & Founder, Ventrilo.ai
"When Gerta was working at Ventrilo.ai, she helped negotiate our vendor contracts, including bringing our SOC 2 compliance platform contract down by 33%. She also had a sharp eye for catching nebulous contract terms.
When we were testing out a new and very expensive designer on a 1-month increment, she noticed that their contract asked for a 30-day notice, which meant that they would automatically get a 2-month contract with us despite our verbal agreements.
Gerta's ability to uncover inconspicuous layers of disadvantageous terms protected our business from unnecessary and burdensome spending."
Whether you're a founder dealing with upcoming negotiations, a professional facing B2B deals, or a VC looking to bring negotiation expertise to your firm for your own deals or portco support, book a free strategy call below.
Because every deal is different, engagements are structured after an initial consultation.